Road warriors have a tongue in cheek joke about getting a wake-up call and asking what city is this. After a grueling week in Las Vegas at the massive Consumer Electronics Show, I’m wondering whether I got off the plane in Detroit for the Auto Show.
Ford, Audi, Mercedes, Ferrari, and Porsche are here making major keynote presentations and showing off concept cars that are usually reserved for the Motor City. Dr. Dieter Zetsche, head of Daimler AG and Mercedes offered this insight.
“As much as a smartphone can be more than just a tool for communication, a smart car can be more than a means of transportation. Precisely at the interfaces between communication and mobility, vast potential for innovation lies dormant, and we intent to tap it.”
Ford revealed their 2013 Fusion Energi car with a camera imbedded in the windshield that alerts a driver to unintentional lane drifting. Mercedes is showing off one of the themes from the show, a heads up display that uses sensors to eliminate buttons and switches on a dash. We saw a number of electric car charging stations for homes, condos and the workplace. The electric car revolution is happening in this decade. New office space or plant design should include provisions for employee car recharging.
For your corporate boardroom, two noteworthy items. Sharp TV is out next month with the Aquos Board, 60 – 70 – 80 inch backlit touch screen panels built on Microsoft based interactive software for collaborative meetings, presentations, video conferences and interactive digital signage.
Sharp also is bringing to market a TV that cuts the cord. The Freestyle Series 20 – 32 -40 – 60 inch screens are ultra thin and ultra light and use Wi-Fi to connect to cable. This opens up numerous retrofit designs for home, office, your boat or RV, even the man cave.
If you are looking for a truly show stopping interactive display, check out MultiTouch Americas. www.multitou.ch. The website video is impressive. I’m sure they are pricey but turn your best creative loose and prepare to inspire and lead.
Using iPads for tradeshows? Checkout the adjustable security stand from a company called Maclocks.com Cleanly designed, classy and a good way to leave the unitsunattended without them walking off.
Smartphones and thin laptops dominate the show here. The industry now acknowledges that the lifespan of a smartphone is 90 days before the next great device comes to market. Unless you are Apple, and then once a year for a product refresh works just nicely. Here at the show there is a mind-numbing 120,000 square feet of iPhone case displays. Half are geared for fashion, the other half for protecting those of us who are accident prone from dropping or getting the phones wet.
On that topic, one of the more useful handouts I received was The Loksak. Don’t let the ziplock looking bag fool you. It just won military approval. Slide your cellphone or iPad into the LokSak andits certified waterproof to 60 meters. There is place for imprint on the sak as well as a card insert. Wendt will have these in our promotional product inventory.
From Innergie, a Magic Cable, 3-in-1 Retractable USB Cable that eliminates a box full of tips. This one works on Apple and Android devices. This company makes all of Apples power supplies and they have a wide range of accessories that make inexpensive conference gifts or again trade show handouts.
Lastly, RCA unveiled a USB wall plate charger. It plugs into a standard home AC outlet, turning a regular outlet into a two port rapid charging outlet for portable devices with a single regular AC outlet. Retail is $19.99.
If we can help your team find the right promo or corporate gift, please call me. Wendt is now iHome, Sony, Canon and Apple distributors for name brands along with a number of niche brands.